About DIB Travel 

• Develop and execute DIB Travel’s marketing and brand strategy, ensuring consistent identity across all internal and external channels.

• Create sales and marketing materials that clearly communicate the company’s value proposition. 

• Plan and execute a comprehensive promotion strategy (customer and partner events, webinars, trade shows) and coordinate promotional activities (giveaways, sponsorships, and collaborations) to strengthen brand awareness across online and offline channels. 

• Plan and manage promotional activities across social media platforms and offline channels, including campaigns, events, webinars, and trade shows. 

• Manage analytics and performance tracking to optimize campaigns for ROI. 

• Coordinate content production (power points, texts, and images) for digital media channels. 

• Lead SEO initiative, including keyword research, content audits, competitive analysis, SEO-optimized content creation, and monitor rankings with strategic optimizations for ongoing growth. 

• Ensure that DIB Travel’s website has a clear sales focus - attractive, user-friendly, and optimized for conversion. 

• Work closely with the development team to improve user experience (UX/UI). 

• Create landing pages targeting both new customers and existing users within the DIB Booking Portal. 

• Continuously test and improve content, messaging, and design elements to enhance lead generation.

• Coordinate CRM-based information and marketing initiatives for customer engagement and retention. 

• Develop automated email journeys and newsletters in collaboration with the Sales and Customer Success teams. 

• Use CRM data and insights to drive targeted marketing actions and personalisation. 
  

Brand Growth: DIB Travel’s brand awareness, visibility, and positioning improve measurably within the corporate travel industry. 

Lead Generation: Increased volume and quality of inbound leads through optimized campaigns, website improvements, and SEO growth. 

Sales Alignment: Marketing initiatives directly support the sales pipeline and help accelerate deal conversions. 

Customer Engagement: CRM campaigns and events drive higher customer loyalty, retention, and upsell opportunities. 

Digital Excellence: Continuous improvement of online performance metrics - including traffic, conversions, and engagement rates. 

Collaboration: Effective coordination with Sales, Product, and Customer Success teams to ensure consistent messaging and unified goals.

Qualifications & Experience

• 3+ years of experience in a Marketing or Communications role - preferably in B2B, tech, or travel industry. 

• Bachelor’s degree in Marketing, Communications, or related field. 

• Hands-on experience with digital marketing tools (Google Ads, Analytics, LinkedIn Campaign Manager, SEO platforms). 

• Strong project management and organizational skills. 

• Excellent communication skills in English (Swedish is a plus). 

• Creative mindset combined with data-driven decision-making. 

• Strategic thinker with a “hands-on” attitude. 

• Collaborative, proactive, and results-oriented. 

• Passionate about branding, storytelling, and digital communication. 

• Comfortable working independently and taking ownership of projects. 

• Work with an ambitious, international, and innovative team. 

• Opportunity to make a real impact in shaping the company’s marketing direction. 

• Flexible work environment (4 days a week in the office on average). 

• A chance to grow professionally in a dynamic scale-up environment focused on sustainability and technology.